In recent years, Bally’s Atlantic City has demonstrated a commitment to revitalizing its property and creating a unique, relevant and exciting casino resort experience for guests.

Major renovations and improvements have been ongoing, with many exhilarating venues opening last summer including The Yard, a beer garden-style venue; the Carousel Bar, a first-of-its-kind in New Jersey 360 degrees rotating bar; and a refreshed hotel lobby among many other amenities, all of which represent an entirely new experience for guests from the moment they arrive on property.

Included in the long list of improvements to the property is the newly renovated Bally’s Tower, a project of SOSH Architects working with the Massett Building Company.

Inspired by the heart and soul of the Atlantic City beach and Boardwalk, the design radiates a contemporary and clean aesthetic, incorporating fresh color palettes and light materials and patterns that are reflective of the bright and soothing local coastal environment. The updated design gives guests an inviting and relaxed summertime feel all year long. The modernized rooms feature new flooring with carpet inlays, tiled bathrooms with sleek modern vanities, backlit illuminated mirrors, and spa-like showers.

The renovation also included the transformation of the iconic hotel tower’s exciting array of room types, including the corner deluxe king rooms and junior suites which offer guests an exclusive upgraded space and amenities including separate living rooms and sitting areas, spa-like bathrooms, and spectacular ocean or bay views. Additional penthouse suites were also created to offer VIP guests a best-in-class hospitality experience. These luxury suites include dining areas, pool tables, wet bars, and more breathtaking water views from the upper floors of the hotel tower.

In all, the expansive hotel renovation consisted of 750 guestrooms, deluxe king rooms, penthouse suites, and connecting corridors. The end result is a beautiful, inviting and refreshing hotel amenity to offer Bally’s guests and keep them coming back for return visits.

OWNER: Bally’s Corporation

ARCHITECT OF RECORD & INTERIOR DESIGNER: SOSH Architects