Super Amenities
How companies are using a new class of non-gaming attractions to distinguish their properties
Features
The Best Guest
Finding the true value of a customer means recognizing all he or she spends—by using the data that’s already there
Not a Mirage
The success of Lifescapes International began in the middle of the desert
Pooling Resources
The pool has become an important destination for resort guests—part day club, part nightclub, and all-weather watering hole
Be Our Guest: Revving Up Resort Revenue
Is your resort filled with loyal, influential, high-value customers who rave about your property to their peers? If not, you’re systematically shortchanging your bottom line.
Extreme Makeover: Casino Edition
As gaming markets continue to mature, the engine of growth is shifting away from new construction to the renovation of existing properties
Styling the Resort Guest Room
Hotel rooms are an essential part of resort branding and a vital way to convey guest importance. Here’s how three operators have invested in their hotels.
The 5 Ps of F&B Success
Maximize the value of your Restaurants and Bars with the right Product, Positioning, Pricing, Processes and People
Retail Therapy
The Vegas shopping experience spans everything from kitschy souvenirs to Armani, Versace and Valentino. Here’s what Las Vegas gets right about retail—and what’s working at other resorts.
Demystifying Data
How new revenue management technologies use customer intel to create actionable business strategies
Dancing for Dollars
New ways to maximize ROI at the dayclub, nightclub and pool
It’s Showtime
In the modern casino resort, entertainment is turning the tables for more profitability.
Dress to Impress
A great uniform affirms brand identity, complements a resort’s design, and brings its story to life
Topping the Food Chain
Nationally known franchises have made a strong showing in casino F&B. People know and trust the brands. And so do operators.
Everybody Into the Pool!
How the resort pool went from wasted space to the life of the party
All Money is Good Money
Tribal casinos use non-gaming revenue to expand their brands
That’s Entertainment
Studio City to transform Macau market with massive non-gaming attractions
