Entertainment Design Corp. designs and produces award-winning branding attractions for some of the most successful integrated casino resorts in the world.

EDC’s branding attractions are site-specific artworks of wonder that tell the guest-experience narrative, extend guests’ stay time and generate Instagrammable photo ops for social media, press and word of mouth.

Such was the case with Galaxy Macau. Francis Lui Tiu Tung, deputy chairman of Galaxy Entertainment Group, commissioned EDC to create one-of-a-kind, spectacular welcoming experiences for the VIP and main arrival atriums within the multibillion-dollar integrated casino resort.

Set in the VIP arrival atrium, the Fortune Diamond is 20 meters (65 feet) in diameter. The two-tiered fountain goes through a series of dazzling transformations, culminating in the appearance of an enormous, perfectly cut, 8-meter (26-foot) “floating” diamond.

Drawing on universally recognized properties of the diamond—invincibility, excellence, strength, abounding prosperity and good fortune—this transformational work of public art creates a feeling of wonder and heightened anticipation.

The Wishing Crystals, a spectacle of giant clusters of colored crystals set in a mirrored pool, is located on the East Promenade arrival atrium. As guests traverse around the pool across three elegant bridges, their interaction with the sculpture produces enchanting harmonies as well as symbols of health, love and good fortune.

By integrating original narratives, new-age technology and captivating media, sound and theatrical lighting, EDC’s branding attractions embody the spirit of the casino resort, so guests feel they have left their ordinary world and entered a realm of romance, luxury and adventure.

For more information, visit entdesign.com.