Designing Experience

HBG Design

For 40 years, HBG Design has been pioneering the creation of imaginative and memorable guest experiences.

As a Top 5 hospitality and entertainment design firm in the U.S., its team of 120 architects, interior designers and building professionals in Memphis, Tennessee and San Diego, California share a passion for making stories come to life by shaping physical space and connecting people to place.

Guests crave distinctive, transformative experiences, and that’s what HBG Design delivers—through esteemed projects spanning the country for diverse clients, including more than 40 Indian gaming enterprises, as well as commercial hospitality and entertainment giants such as Caesars Entertainment, Elvis Presley Enterprises, Hyatt Hotels and Hilton Hotels.

In the last two decades alone, the firm has designed more than 21,000 resort and hotel rooms and more than 22 million square feet of hotel, gaming/entertainment, food and beverage, conference/meeting, events and retail space.

Understanding that architecture and interior design are intrinsically connected to the guest experience, HBG Design’s in-house teams of architects and interior designers work side-by-side to approach hospitality and entertainment design as a collaborative, intentional process.

HBG Design’s philosophy of experience-driven design is well represented in several recent project openings, including the acclaimed $226 million, 500,000-square-foot expansion of Sycuan Casino Resort in El Cajon, California. The 300-room hotel tower, casino and food and beverage expansion has created an array of revenue-generating opportunities for Sycuan and helped fulfill a need for more distinct cross-generational and upscale guest experiences in the competitive market.

Offering guests a sensory nourishing wellness experience, the new Spa at Cache Creek Casino Resort in Brooks, California was luxuriously reimagined by HBG Design ahead of the resort’s eagerly anticipated opening of the 459-room hotel expansion in early 2020.

The firm also looks forward to the opening of the Desert Diamond West Valley Casino Resort in Glendale, Arizona and two urban hotel experiences for Canopy by Hilton and Hyatt Centric in the coming year.

Collaborators. Storytellers. Market surveyors. Experience curators. HBG Design is absolutely passionate about entertainment and hospitality design.

Learn more at hbg.design.