Designing Experience

HBG Design

HBG Design has been pioneering the creation of imaginative and transformative guest experiences for more than 40 years. As a Top 5 hospitality and entertainment design firm in the U.S., their team of 100 architects, interior designers and building professionals in Memphis, Tennessee and San Diego, California share a passion for making design stories come to life by shaping physical space and connecting people to place.

HBG Design translates market influences, brand, culture, original storytelling, sustainability and wellness concepts into inspired hospitality and entertainment design for its esteemed clients, which include commercial hospitality and entertainment giants such as Caesars Entertainment, Oaklawn Racing & Gaming, Elvis Presley Enterprises, Hyatt Hotels and Hilton Hotels, and more than 45 Indian gaming enterprises.

As the industry collectively navigates a new era of wellness and safety needs, HBG Design is on the forefront in the development of creative design solutions that will lead to overall healthier and safer environments for guests. The HBG Design team has been steadily working with clients to reimagine the casino and hotel experience, through innovative design strategies where the first touch point for every guest provides a sense of well-being, both physically and mentally.

HBG Design’s in-house team of architects and interior designers works side-by-side to approach hospitality and entertainment design as a collaborative, cohesive process, as showcased in the firm’s recent and upcoming project openings. Each design brings to life a vibrant concept uniquely tailored to the owner’s specific vision.

For the new 459-room hotel and resort expansion at Cache Creek Casino Resort, in Brooks, California outside Sacramento, designers drew contextual influences from the region’s agrarian landscape brimming with wine vineyards and olive and almond orchards. The result is an upscale and sophisticated four-diamond resort hotel design that fits beautifully against the natural, serene backdrop of the picturesque Capay Valley.

The new 1.2-million-square-foot Desert Diamond West Valley Casino Resort in Glendale, Arizona offers guests a multi-sensory experience rooted in the inspiration of the dynamic Sonoran Desert landscape. On the 75,000-square-foot casino floor, dozens of illuminated overhead fins dazzle with sparkling colors whenever a jackpot is hit. Among the amenities are five uniquely designed restaurants and two eye-catching feature bars—the Edge Bar and the two-story Rock Bar.

At Sycuan Casino Resort in El Cajon, California the firm’s $226 million, 500,000-square-foot expansion features a 300-room hotel tower and striking new casino and food and beverage amenities, creating an array of revenue-generating opportunities that fulfill a need for more distinct cross-generational experiences.

HBG Design celebrates the recent opening of the new Canopy by Hilton hotel in Memphis, designed to integrate vibrantly into the downtown entertainment scene just steps from the famed Peabody Hotel and historic Beale Street. In the coming months, HBG Design eagerly anticipates project openings of the Oaklawn Racing and Gaming hotel and casino expansion in Hot Springs, Arkansas and the Hyatt Centric at One Beale hotel in Memphis.

For more information, visit hbg.design.