Lap of Luxury

MGM Cotai, Macau

MGM Cotai opened in February 2018 in Macau, but it was not a finished product at that time. Over the last 18 months, a $100 million theater, additional restaurants, VIP gaming areas and other non-gaming amenities were added to the mix.

But it wasn’t until the Mansion fully opened in early 2019 that the facility began hitting on all cylinders. Like its cousin in Las Vegas, the Mansion caters to the highest of the high rollers. As in Las Vegas, you won’t find it on a map of the property.

The Mansion in MGM Cotai is tucked away to avoid prying eyes and assure privacy for its special guests. It features 27 ultra-luxury villas ranging in size from 215 square meters to 570 square meters each. They all come with dining lounges, balconies and separate entrances, and elevators for direct access to the rooms.

MGM Resorts Chairman and CEO James Murren explained that, with the Mansion open, the company is becoming a major player in the premium-mass market in Macau.

“We needed to get everything up and running,” Murren told investors in conference call. “The Mansion is now online and all the villas are now available, so we’re getting really positive responses for that. And that’s now allowed us to move into another segment that we’ve really not been able to penetrate (in the past). The progress of adding value to that segment is actually going well.

“In excess of 20 percent of the (premium-mass) business for the quarter is directly attributed to the Mansion as new business, so that’s really the critical point for us.”

The property’s CEO, Grant Bowie, says the Mansion has special significance for the property. “We are excited to see the ramping up of MGM Cotai,” he said. “The Mansion offers exclusive luxury to the next level and helps us be better-positioned in the premium segment.”

Murren said the company will continue to grow its premium mass segment while also boosting its Macau market share. According to analysts, MGM China took its share to 10.2 percent in the third quarter of 2019, up from 9 percent in the previous quarter and just 7 percent a year ago.

“Once you start getting towards the main summit, it starts to build, and we’re starting to see continued strength in that premium-mass business coming into the fourth quarter,” Murren said. “There’s still some business transitioning out of VIP to mass, but really what we’re focused on is making sure that the product is right.”

MGM Cotai continues to receive international kudos on its design. The Kohn Pedersen Fox-designed building won the top spot in the annual Emporis Skyscraper Award program; MGM Cotai, the enormous $3.4 billion casino-hotel-resort in Macau, designed in collaboration with Wong Tung & Partners Ltd., was selected by the jurors as the best new tall building.

The judges cited the building’s “innovative design.”

“The unique structure is based on the idea of nine Chinese jeweler’s boxes stacked upon each other, forming two interconnected towers,” they stated. “The asymmetrical design and golden coloring create a dynamic and glamorous appearance, which fits the atmosphere of Macau.

“MGM Cotai also offers the ‘Spectacle,’ a multi-functional area with the world’s largest free-span, grid-shaped glass roof.”

Owner: MGM China
Size: 35 Stories, 1,400 rooms and suites, 200,000-square-foot casino
Budget: $3.4 billion
Opened: February 2018
Architects: Kohn Pedersen Fox Associates, Wong Tung & Partners Ltd. Art direction in the Mansion by MMAD

Articles by Author: Roger Gros

Roger Gros is publisher of Global Gaming Business, the industry’s leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows.
Roger Gros is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named “Businessman of the Year” for 1998 by the Greater Atlantic City Chamber of Commerce and received the Lifetime Achievement Award from the American Gaming Association in 2012 as part of the annual AGA Communications Awards.