Illuminating the sky with a vibrant blue glow and filling the Neon Line with dramatic art, both on the ground and on the structure walls, stands the J Resort, formerly the Sands Regency Hotel. This property yields a wide variety of exciting games, delicious food venues and luxury room accommodations.
The transformation of Reno’s landmark casino resort is a collaboration of St. Louis-based TBE Architects and Jacobs Entertainment. The ongoing project includes an exterior facade upgrade of gray and white with dramatic blue up-lights and a 4,225-square-foot video screen displaying art and information on the exterior of the property. It beckons guests to stop and explore this destination resort.
Guests walking into the new infill structure space will experience an artistic reception area that boasts 23-foot ceilings and a 21-by-16-foot video screen wall. There’s also a new VIP check-in area and an assortment of original art splashed here and there. Previously, guests wanting access would travel a narrow passageway between the Aspen and Cedar towers. It is now a beautiful area of sophisticated design offering a warm and lively welcome.
J Resort indulges the visual senses with a menagerie of art installations throughout the property. Aroma also gives way to a delicious feast at the new J Paul’s Italian Steakhouse in the Aspen tower, the new Hannah’s Table in the Birch tower and a grab-and-go option just outside Hannah’s Table for guests who want to get back to the gaming floor or other onsite amenities.
The vibrant sights and sounds of the newly renovated gaming floor are only a few of the exciting features that will entice guests to visit and play. Custom details include sculpted ceilings enhanced with up-lights, gold shimmer screens, and bespoke chandeliers that seem to float in midair. They add to the thrill of the gaming area. In this 26,387-square-foot renovation, which includes 600 slots, nine table games and 30 slots in the High Limit gaming area, there’s no shortage of opportunities to play.
Guests of the J Resort can choose from among 468 modernized guest rooms or 27 luxury suites designed by TBE Architects. The Aspen and Birch tower accommodations blend neutral wood-patterned ceramic tiles, vibrant floor coverings and warm lighting accents for a contemporary Lake Tahoe aesthetic that brings the rooms to a four-diamond standard.
The ongoing J Resort project is part of an effort to revitalize the Reno area. Together, Jacobs Entertainment and TBE Architects are up for the challenge, and look forward to the thrilling new adventures that this team has in store for the Neon Line.
Follow TBE Architects on social media for updates and project milestones. In need of dynamic architectural design that sets the standard for the hospitality and gaming industry? Contact Mike Carter, director of client development, at mcarter@tbearc.com or call directly at 314-412-1693. They can’t wait to design something amazing with you.
OWNER-OPERATOR: Jacobs Entertainment
DESIGNER: HBG Design
