Experientia Development Partners are in the pre-construction phase of a $110 million, 233,000-square-foot retail, dining and entertainment promenade at Harrah’s Cherokee Casino Resort, nestled among the majestic Smoky Mountains near Asheville, North Carolina.

The Shops at Harrah’s Cherokee sit at the main entrance of the resort and are adjacent to its new 720-room hotel and convention center, featuring 100,000 square feet of meeting space.

The Shops at Harrah’s Cherokee will offer a diverse mix of retail, dining and entertainment experiences to draw guests from as far as three hours away. Experientia Development Partners will leverage the resort’s embedded foot traffic and local tourism visitation to create a super-regional draw, including retail, dining and entertainment options that can’t be found elsewhere in the Southeast. Exceptional customer service, convenience and a blend of regional and national tenants will combine to make this one of the area’s most exciting retail destinations, drawing traffic from the upscale Atlanta market as well as Charlotte, Asheville, Bristol and Knoxville.

Harrah’s Cherokee Casino Resort is situated at the entrance to the Great Smoky Mountain National Park and Blueridge Parkway, the busiest national park in the country with more than 11 million visitors annually.

In addition to the local draw, Harrah’s Cherokee is tied to the Caesars Rewards marketing and reservation system, and is one of the most respected names in the gaming industry.

Owner and Developer: Experientia Development Partners North Carolina, LLC
Owner: Eastern Band of Cherokee Indians
Architect: Smallwood, Reynolds, Stewart, Stewart & Associates, Inc. (SRSS)
Owner’s Representation: Gilbane Building Company
Preconstruction Contractor: AnderCorp
Investment: $110 million